Firetrap was established in 1993 as a sharp denim and lifestyle brand and has always been at the forefront of the edgier styling of British culture.  Firetrap is well known for its innovation in the world of denim and contemporary style. New shapes in denim such as skin tight and carrot fits mix with tops in bold colours with an agressive attitude which give Firetrap it's unique look. Firetrap is the celebraties favourite - JLS are recent celeb sightings.